Do you really know your consumers? Or more importantly – do your consumers
Now change the word “consumer” with “human”. That’s the point of the
20 questions that will help you to suddenly forget everything you know, and see your brand in a way you have never seen it before.
Because strategy is just theory, until it transforms into
CONNECTION WITH PEOPLE
And the connection with people is the invisible difference between a boring manufacturer and an iconic brand.
Do you really connect with people? Find out with the “Humanity test” and discover your Humanity index, developed in partnership with BluePoint.
Important – in order to receive an objective result, forget that you know the brand while selecting your answers, and choose the answers that you think a random person would.